Interesting Article: Whitehouse.gov and general thoughts on the Obama-brand
Posted by Brian Wong on Feb 03, 2009, under AerInterest
The new Whitehouse.gov redesign is testament to how design truly mimics reality: change in its raw form. Change in a tangible form.
Smashing Magazine has a great article analyzing the recent redesign of the Whitehouse.gov website. They touch on a few great things that the lead designer has done a great job putting together.
There has been great attention and detail put into preserving the classic and traditional elements of government in the form of various design elements like classic serif fonts and glyphs: more modern elements, like large message-oriented buttons and billboard like sub-headers still appear mature and respectable throughout this change.
Attention Paid is Attention Earned: Implications
The Obama administration has crafted their online brand with a phenomenal amount of care. I can only guarantee that future political campaigns around the world will follow suit in leveraging the web to gain support. As much as that former statement has been repeated throughout the media in respecting Obama’s initiatives, there is still a missing point that this article proves: design matters. Your audiences online are vast and diverse, but also vocal and educated (hence the need for media that accompany public conversation online, especially in political issues). Campaigning online is about marketing online in a fashion that convinces your audience that you have put enough care into the design and infrastructure to earn their attention. It’s time to pay attention to earn your much deserved attention.
http://www.smashingmagazine.com/2009/02/01/whitehousegov-redesign-the-change-has-come/
