http://aermarketing.com/aerblog Our team's personal side Sun, 27 Jun 2010 18:57:31 +0000 http://backend.userland.com/rss092 en Are Marketing has continued to serve it's legacy clients over the course of the last few months. However most of it's staff have silo'ed out into our more exciting side projects - Pigelator, Followformation, and finally Kiip. What the agency model has taught us is that creativity and flexibility ultimately ... http://aermarketing.com/aerblog/index.php/long-time-no-update/ Just remember: • Good design is innovative. • Good design makes a product useful. • Good design is aesthetic. • Good design helps us to understand a product. • Good design is unobtrusive. • Good design is honest. • Good design is durable. • Good design is consequent to the last detail. • Good design is concerned with the ... http://aermarketing.com/aerblog/index.php/good-design-principles-last-thank-you-dieter-rams/ RIP Michael Jackson - the world lost an icon yesterday. Yesterday was one of the few events in recent memory that has really shown the power and speed of the bridge between communication online and communication offline. Within a few hours of Michael Jackson's death, almost everyone knew. I'm not only saying ... http://aermarketing.com/aerblog/index.php/when-did-you-hear-about-mj/ As many web applications begin to reach the initial stages of their "maturity", the next hurdle for those behind these services is controlling the number of people who jump ship. In the beginning, it was all about getting users. How many can we bring in? It wasn't about retention. It wasn't ... http://aermarketing.com/aerblog/index.php/the-next-challenge-combating-abandonment-rates/ Haha! Gotcha with that title. It's tempting right? To read a post with such a promise? Sorry to disappoint. With WWDC just one day away, the blogosphere is a-buzz with iPhone stories. Not to be outdone by the coverage of the launch of the Pre, Apple is still heavily dominating the ... http://aermarketing.com/aerblog/index.php/apples-still-got-it/ By the way, I would totally use Bing if it looked like this (click to enlarge): http://aermarketing.com/aerblog/index.php/by-the-way/ What's next? Wolframalpha, and now Bing. Maybe it's the marketing, the press, or the public opinion. But Bing and Wolframalpha have not escaped the often redundant "Google killer?", "next Google?" questions. In this case, I think the crucial element missing to the potential success of these new search engines is to explicitly ... http://aermarketing.com/aerblog/index.php/go-bing-yourself/ Don't worry, this doesn't mean Twitter is being reported to the police or anything. But I am this close. I've been harassed all day by Twitter's SMS notifications service, receiving around 2,500 text messages since 7:00am. First thing I tried to do was text "STOP", and "QUIT" to silence the alerts. ... http://aermarketing.com/aerblog/index.php/today-is-the-day-i-was-assaulted-by-twitter/ Thanks to Twitter, consumers are now posting messages about what they want, what they're craving, where they are going, what they do, who they're going to see, what events they're attending - and more. The list goes on - and as a result, marketers are bathing in a sea of ... http://aermarketing.com/aerblog/index.php/a-marketers-dream/ With Earth Day just around the corner, the environment is now on everybody's minds. Including the corporate minds. I have a challenge: I challenge you, the corporations, to do something for the environment this year in the spirit of Earth Day without telling anyone about it. That's right, no commercials, no ... http://aermarketing.com/aerblog/index.php/i-challenge-you/