New, not blurry, leaked photos of the new iPhone Video
Posted by Brian Wong on Jun 07, 2009, under AerThoughts
Haha! Gotcha with that title. It’s tempting right? To read a post with such a promise? Sorry to disappoint.
With WWDC just one day away, the blogosphere is a-buzz with iPhone stories. Not to be outdone by the coverage of the launch of the Pre, Apple is still heavily dominating the headlines without doing anything.
Case in point, on Gizmodo, these are the posts purely concerning purported leaked shots of the new iPhone over the past three days. You can count my post on their posts as adding another layer of unnecessary exposure to the new iPhone. Sorry about that.
- http://gizmodo.com/5281732/more-possible-iphone-3g-2009-shots-reveal-video-chat
- http://gizmodo.com/5281731/another-possible-iphone-3g-2009-shot
- http://gizmodo.com/5266037/last-minute-rumor-updates-on-apple-wwdc-09
- http://gizmodo.com/5279357/wouldnt-it-be-nice-if
And this list does not count the various posts of compilations, reminders, and other Apple news.
Gizmodo is a wildly popular gadget blog with a ton of readers. The fact is that without doing a single thing, Apple is still dominating.
No one knows the source of these photos. They are always either blurry, rumored renderings, or simply wishful thinking by Apple crazies. They have to come from someone though. My theory is that these photos come from a good combination of legit and fake sources. By legit, I mean people who have actually seen the device and have posted the information somewhere, only to have an Apple crazy use their photo manipulation skills to make a mockup with the prospect of insane attention. The motivation could be beyond attention, however. It is almost akin to nicotine patches: you need some sort of a fill to complete your nagging curiosity/addiction of what’s going to come next from the company. Everything is usually insanely exciting and absolutely mindblowing. And the prospect of a new iPhone is mindblowing.
Taking this back to the topic of viral marketing on the internet. I doubt that Apple intended for all of this to happen. But it definitely must bring a smile to Jobsies face when he sees his product being marketed even before he announces it. Now to be able to apply the motifs and methods behind this process to another product, and to succeed and in doing so intentionally, is truly the mindblowing part.
